From Consumers to Citizens
February 19th, 2008 by Karen LeventhalI have to admit when I entered the field of disability inclusion four years ago, I was immediately put off by the term “consumer” which I quickly learned was used by service systems to refer to individuals with developmental disabilities. In my mind “consumer” was equivalent with “drain” and conjured images of people who take.
I don’t want to fall victim to newcomer’s arrogance, ignorant of history or blind to the evolving nature of progress. I’ve learned that the term “consumer” was seen as a step up from the term “client” and was meant to confer more status, not less. “Consumer” meant individuals with disabilities had purchasing power and systems should respond to them with the same accountability and respect that a business shows to valued customers who could just as easily take their money elsewhere. I see the progress this term was designed to foster. But now, it’s time for a new term.
My problem with the term consumer being used to describe individuals with disabilities is the same problem I have with how this term is used to describe Americans, in general. Although the media often refers to Americans as consumers, I have never, in any conversation, identified myself that way. Why? Because I am not the sum of what I purchase. For me, “consumer” paints a picture that people are nothing more than their self-interest, than their material needs and desires. It emphasizes what you take and not what you give.
I am an idealist but not so naïve as to believe that we don’t operate, much of the time, on self-interest. But that is not the whole story. And the term consumer not only distorts who we are, it creates limited expectations of ourselves and how we relate to each other. Do we have no other relationship with the natural world except to consume its offering? No other relationship with each other beyond as means to get what we want? With our degradation of the environment and the ways in which we aggress upon each other, perhaps this is the view that pervades.
I have been inspired by Rich Harwood’s thoughts on public life. He says that too often we “view our fellow citizens as consumers. Consumers expect to receive exactly what they want, all the time, at a low personal cost.” I fall victim to this stance more often than I would like to admit, but I strive to move beyond such self-centeredness. I imagine many people do. Rich urges us to view each other as citizens instead. Citizens put the public good before their private consumption. Citizens have a broader view of their responsibility to their community. Legislators are citizens. Their constituents are citizens. Professionals who offer to services to people with developmental disabilities – citizens. Individuals with developmental disabilities who make use of these services – citizens, too.
The term consumer is especially glaring when we talk about people with disabilities volunteering. Volunteering is quite simply the opposite of consuming. I wonder what effect the term consumer has on the psyches of people with developmental disabilities; does it make them less likely to think of themselves as people who are invited AND responsible for giving back to their communities? What effect does this term have on the volunteer programs who are approached by individuals with disabilities (and the organizations advocating on their behalf) wanting to volunteer? I’ve heard enough stories of agencies turning away interested volunteers with developmental disabilities before even laying eyes on them to speculate that it indeed has some effect.
I propose a shift from “consumer” to “citizen” both in terminology and attitude. Truly, we are all in it together and thus we are all citizens. Sometimes we receive services. Sometimes we give them. But ultimately, we all benefit if our community is healthy or suffer if it isn’t. As citizens, we are all charged with solving the problems that present themselves and building on our accomplishments.
I’ll end with a personal admission. At age 34, I finally arrived at a sense of myself as a citizen. This year, I made a choice to intensively study the ballot initiatives so that I could make an educated decision on February 5th. It felt good. I wish this for everyone.
What do the terms “consumer” and “citizen” mean to you?
For more thoughts on citizenship and public life visit the Harwood Institute for Public Innovation: http://www.theharwoodinstitute.org/ht/d/Home/pid/176
